On October 4, 2021, the social network Facebook and its subsidiaries, Messenger, Instagram, WhatsApp, Mapillary, and Oculus, became globally unavailable for a period of six to seven hours. The outage also prevented anyone trying to use “Log in with Facebook” from accessing third-party sites.
So while you were trying to post your opinion about the latest political news, or trying to go see pictures of your cousin’s new baby, many businesses LOST their ability to communicate with their audience!
If you’re a business, the key to your success is being able to communicate with those who are wanting to purchase your product or service. What are you currently doing to facilitate that? Are you only posting on Facebook? If so, did you know that ONLY about 10% OR LESS of your total followers (Likes) will even see the post?
Why not start by having a website? I know, I know, you might think building a website is “too expensive” and “I don’t know how” because “I’m not tech savvy”. We are in a very digital age and the fight for survival means that you NEED to be online, you NEED to be able to be found, and you NEED to be able to communicate at any time with your customers!
We truly want to help small businesses succeed. Why not let StudioThought Marketing and Design build you a 1-page website just to get you started? Connect that simple 1-page with the Meta Pixel on your Facebook Business page, and to a Google My Business page. Those three things: web page, pixel and Google my business are imperative for any business. You need to use the tools available to take your “game” to the next level.
The next level would include incorporating in an “opt-in” on your website to allow customers to subscribe to an email and/or text. I know most owners will say, “I don’t want to SPAM my customers!” I’m not telling you, too. Once you have an email, you only send emails that would be relevant. Don’t be the guy that sends an email every week telling someone to call them for service or to buy this product. Be the person to share valuable info with your audience. Are you a carpet cleaner? Send info on how to treat a stain while you schedule a professional cleaning! Are you and HVAC service? Offer info on how to keep your units in tip-top shape in addition to scheduling routine maintenance. Are you a restaurant? Offer a VIP program to brand new customers who give you an email!
All these things I’ve mentioned above, We.Can.Do! Simply click the button below to contact us today!
